ADVOCACY
Get Back in the Habit:
Distracted Driving
You can help keep our roads safe for everyone by cultivating a few simple habits.
By Kait Kucy
Checking your notifications while stopped at a red light. Reaching for your coffee. Switching your playlist. None of this feels like distracted driving — but it is. The most common distractions aren’t the obvious ones — they’re the ones we’ve convinced ourselves are fine, as long as it’s us doing it and not other drivers. Most Albertans agree distracted driving is a major safety risk, and according to a 2023 AMA survey, 83% say it threatens their well-being. “Distracted driving is one of the most common and preventable causes of collisions in Canada,” says Hannah Hamilton, AMA’s advocacy program manager. As vehicles become more connected — with touchscreens and integrated apps built into the driving experience — distracted moments are easier to slip into. In Alberta, distracted driving can incur a $390 fine and three demerit points. But the consequences can extend far beyond a penalty, reaching passengers, pedestrians and everyone else we share the road with. “Most distractions don’t feel dangerous in the moment, but when technology, food and passengers all demand attention, it becomes easier to lose focus on what’s important — the road around us,” Hamilton says. In 2025 alone, Alberta saw 9,648 distracted driving convictions, highlighting how common these behaviours are.
“Distracted driving is one of the most common and preventable causes of collisions in Canada.”
What’s more, the routes we know best can pose the greatest risk. When driving becomes routine, it can be easier for attention to drift — and a quick glance at your phone can feel harmless. That confidence can lead to complacency. A 2023 AMA survey reflects this disconnect: just 2% of drivers admitted to being distracted often or always, but 62% said they regularly see other drivers distracted. In other words, we assume it’s other drivers, yet the numbers suggest otherwise.
Staying focused behind the wheel isn’t about overhauling your habits. It’s about recognizing how easily your attention can slip and choosing not to let it happen. Even small distractions can have real consequences, which is why being intentional every time you drive matters.
Reducing distractions starts with the choices drivers make every day. Small habits, such as fully preparing before you leave and staying present behind the wheel, can have a big impact on safety across Alberta roads. AMA
Three simple ways to stay focused
- Set your GPS navigation and music before you start driving.
- Place your phone out of reach, such as in the back seat, a bag or the glove box.
- Use Do Not Disturb or blocking apps on your phone while you’re on the road.

Be sure to map your route before you’re on the road. | PHOTO: GSTOCKSTUDIO/ENVATO